Ainslie Associates is an executive search firm based in Tokyo, recruiting across various industries in the Japanese market. When developing the brand’s visual identity, the goal was to create a design that felt chic, modern, and professional, while maintaining a sense of warmth. The color palette drew inspiration from celebratory champagne and cool beige tones, paired with a refined variation on the classic navy suit—evoking both elegance and reliability.

For the logo, I focused on two key concepts: connection and momentum. Executive search is fundamentally about creating the right connections at the right time—matching clients with candidates seamlessly. The slash in the logo symbolises forward movement and progress, while the gap represents the opportunity for Ainslie Associates to bridge that divide and make the connection. In the final design, the logos capture the essence of Ainslie as the missing piece that ‘makes the connection’.