AIRY AROMA
Social media | Marketing | Photo editing
I worked with Airy Aroma to establish a visual language and palette for their Instagram.
Below is an early mock-up and some examples of how product photos are combined with curated atmospheric images in the grid. In particular I focused on light, airy images with a feeling of whimsy, images which play with shadow and hands. I edited all images in the feed to create a harmonious look and feel.
Instagram highlights introducing more about the fragrance notes.
Collage – Taking inspiration from traditional paper collage to create new images for Instagram. The images were part of a series to create a sort of visual identity and character for each fragrance.
Examples of mail banners- Images are curated, edited, colour adjusted to align with the subtle dreamy Airy palette.
Photo editing – Some examples of assets created using layers of photo collage, Photoshop and other AI tools such as Falir.ai to create unique, dream-like imagery for use on social media and marketing.
Other projects
